GRANT THORNTON

Historically, golf has been dominated by affluent, middle-aged white men, but Grant Thornton saw an opportunity to make the sport more inclusive. We came up with the campaign - “It’s everyone’s game. Let’s play!” - to show that pro golfers are human, and golf doesn’t have to be as stuffy as you’d think. We concepted and co-directed shoots in Las Vegas and Florida, where we got the pros to share advice and show that above all, golf should be fun.

For the first post, we surprised our ambassadors on the putting green with some trash-talking youngsters and it became Grant Thornton’s most viewed post ever. Then, we hit the course with Cameron Champ and Morgan Rodriguez to talk about the impact of the ACE Grant scholarship and Mac Champ Invitational.

PRO GOLFERS, THEY’RE JUST LIKE US
Capitalizing on a popular TikTok trend, we played Put a Finger Down with our ambassadors to get to know their personal sides. We got some unprompted shares on social from the golfers themselves!

JOIN THE CLUB
To make golf less intimidating to the younger generation, we had our ambassadors dole out some tips on how to break into the sport. Content was seeing 10x its normal traffic.