JOHN DEERE

For years, we supported John Deere with social content as well as live event executions. Some event highlights include Field of Dreams in Iowa and CONEXPO in Las Vegas.

For Field of Dreams, we needed to create a whole cornfield of content, so we used creative storytelling, dramatic footage, and a little bit of AR to keep viewers engaged during America’s pastime.

WHEEL LOADER CATCH WAS A BIG HIT
The Facebook AR filter we created produced an above-average click through rate of 2.72%.

ONE WORD TO DESCRIBE 2022: AUTONOMY
We built up the hype for CONEXPO 2022 when we revealed John Deere’s first fully autonomous tractor.

Then in 2023, we kept the momentum going with interactive IG stories so viewers can experience CONEXPO from home.

MAKING SOCIAL STAND OUT
Plus, as one of the main writers for John Deere Construction & Forestry, I brought some hard-hitting headlines and fun concepts to the fore.