STIHL TIMBERSPORTS

“The Original Extreme Sport” lives up to its name, and then some. It’s a high-intensity, head-to-head competition where lumberjack sports athletes use STIHL tools to rip through white pine.

It was our job to make the sport jump off the screen, shining a spotlight on the grueling disciplines and nail-biting battles. Content below includes hype videos, history lessons, athlete playing cards, and a reel that went viral just in time for Christmas.

TIMBERSPORTS > TOPPS
And we actually printed these, because who doesn’t want a first-edition Arden Cogar Jr?

WANT A COOKIE?
The first reel went viral as a play on Santa’s favorite snack.

Additionally, I wrote social copy for STIHL USA, where we launched the brand’s first-ever TikTok post.