SYMBICORT

The key benefits of SYMBICORT are speed and control—it can improve lung function quickly and keep symptoms at bay. We were tasked with demonstrating the importance of speed and control in a real-world setting, so we set up a go kart race between our NASCAR drivers and their pit crews.

The catch? Only the pros had karts that worked. We gave the pit crew karts that were either slower or harder to steer. Without the benefits of both speed and control, the results of the race were both revealing and hilarious. 

KICKING PARTNERSHIP ANNOUNCEMENTS INTO HIGH GEAR
After NASCAR driver Austin Dillon expanded his partnership with SYMBICORT, we were tasked with creating internal hype videos to build excitement around the announcement. Taking cues from other sports with athletes dramatically returning to action, I storyboarded and wrote the scripts to draw parallels between Austin’s mindset and SYMBICORT’s mission.